Design Offices und IBM gemeinsam auf der CeBIT 2017

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Thank you for fantastic trade fair week!

For five days at CeBIT 2017 the motto was: d!conomy - no limits. More than 200,000 visitors got hands-on experience of digitalisation, a top-class partner landscape and a world-class programme.

A total of 3,000 exhibitors from 70 nations presented technological solutions for the digital transformation of business and society. The focus areas were current trend themes such as artificial intelligence, cloud computing, drones, self-driving cars, virtual reality and Internet of Things as well as robotics and IT security.

As a partner to IBM, we designed the interactive space "Cognitive Ways to Work" this year as part of the trade fair stand in Hall 2. Here visitors were able to gain first-hand experience of how cognitive technologies can be dovetailed with modern working environments – digital meets analogue! The aim was to show the kind of solutions that might be used to tackle the challenges of the digital transformation – making everyone's work easier in times of a new approach to work.

Under the headline “outthink limits - build a cognitive business”, the IBM stand featured lots of fascinating showcases from the various development areas: the Watson IoT area was a particular crowd-puller, as was our “Cognitive Ways to Work".

We are proud to have been part of the superb project and we look forward to ongoing collaboration with IBM.